Coca-Cola's Super Bowl ad, which will also air for U.S. audiences during the Sochi Olympics, paints a picture of an inclusive and diverse America. Despite many months of discussion and dialogue with the LGBT community, we are disappointed that Coca-Cola has not sought to air a genuinely LGBT-affirming ad in Russia or in other countries where that message so desperately needs to be heard. Values, after all, should not stop at water's edge. We urge that, as a major sponsor of the Sochi Olympics, Coca Cola affirm its values to Russian audiences and to the entire Olympic community.
CGE and other human rights advocates have been asking Olympic Corporate sponsors to stand up for LGBT rights all year.
View the letter signed by 40 international human rights organizations here.
